“Finding” Design Value in Social Media

Social media sites that track the innovations in technology and practices are a fast-growing network. These sites can be described as ‘finders’ which can also describe the people hired to gather the actual content. They search intensely for inspiration by lurking around creative websites. Creatives are asked sign up and be a part of the design community. In exchange, designers gain connection to the never ending stream of inspirational images. Design creatives might not think about it but these sites watch and lurk. They harvest from the creatives they serve. I am torn about the value of these sites. Recently, I unliked one because an obscure image that I posted showed up for visual consumption on a design website that was my friend. Social media sites inform, connect but unless we are careful in our design processes, social media can play a role in the disservice of design thinking.

As I write this, I am thinking about how to responsibly use media technology in landscape architecture. The appropriateness is a big question in my mind. This morning, one of these websites inspired me to think about material possibilities in a different way. It triggered new thought and possibilites for a project. Searching for moisture sensitive light panels revealed the intense interest cultivated in the last 24 hours among the design harvesting websites. It is everywhere.

I might “like” the various design sites again, or not. I am not sure. In the future, I might think twice before posting a photo, link or something that might be better shared with design friends over drinks. To be aware is more important than to be guarded in design. Being overly guarded closes the door to the potentials of an interesting conversation.

Sequencers

A few days ago, an Algerian middle-distance runner was reinstated after being disqualified from the London Olympics for allegedly not trying hard enough in the 800-meter heats. It appeared to the public the runner didn’t run as hard as he could and interrupted the sequence of expectation. This athlete came to the Olympics and was slated to do well. People like to see effort and good competition, especially in the Olympics. This runner was expected to run a certain way. He was temporarily held accountable for the outcome of his performance. It turns out that he was favoring an injury and was only capable of running less than his best.

It seems to me that there is an expectation for social media to perform a certain way. People contribute content to social media and then expect it to behave a certain way. On some level as humans we feel when we speak, people should listen. We put out. We give and give and give. Humans need to be heard. And then, we want something worthy back. When that something doesn’t live up to our expectations, we are repulsed. We feel distanced from it. Social media brings us close and pushes us away.

Design Curation Environment

Gallery and museum directors were once the only curators. The idea of curation is changing and becoming public. Curation is no longer associated with a special person who carefully chooses art for galleries and museums. The word has become diluted and accessible to the public. Curation has come to include anyone who chooses images and then shows them to others.  In design, the constraints designers choose, and then how we respond is the definition of design.  “What is not there”  is  as powerful as “what is there.”

How I dress is an act of curation. What I choose to be in my house is an act of curation. These choices are a reflection of what I value.  Social media has forced us into being sorters of content and to think about curation. We decide what photos to upload and then if we choose to look, we are forced to see what others choose. Companies now hire visual image collectors to find and comment on utopian images. They are repackaged to a community or market; a collective design consciousness.  Streaming across my phone, I have seen that image just hours before. The images are perfect; where is the process associated with the design? I am not suggesting that designers walk around with blinders on or turn off the media to lock themselves in a library with a few select books. Although after looking at these words, this notion sounds rather wonderful. Maybe I could do this for a week or two. But in a matter of time, I would become antsy and look for a plug to reconnect and be a part of my culture again.

Designers must be must be careful to curate how images and content infiltrate their own design process environment. There are at least three important things to consider  with design curation. They are inter-related but have distinct meaning.

1. constraints-This involves deciding upon a few concise, elegant selection of ideas that doesn’t include everything in the kitchen sink.

2. editing- This is an active, yet flexible pursuit  that continually defines, clarifies and removes content.

3. discipline-Against the flexibility of editing there must be a honing of vision, a stick-to-it-ness that creates meaning and identity.

In the age of social media, designers must take the opportunity to think about constraints, editing and discipline.  In a sense, the designer is a fish, hovering between a few rocks, watching images and content float by. These rocks break the water and define the place in which the fish lives so others can know where he is situated. The fish is hovering between several stabilizing forces for a period of time. Some of the content floating past relates to the rocks. If the fish darts about between rocks, he is no longer situated in a place and his identity loses meaning. It takes discipline to pick a few rocks to hover against,  turning at times against the forces to have authority over the place.